LET'S MAKE IT BETTER

Recent incidents of police brutality have intensified the negative perception of the NYPD.  To improve relations between the NYPD and the community, the NYPD must make an effort to reduce corruption and police brutality. By calling themselves out, and asking New Yorkers to tell the NYPD what they're doing wrong (and right), the NYPD can begin to improve community relations and repair its image.

 Two sheet posters will appear on the platforms in New York City subways.

Two sheet posters will appear on the platforms in New York City subways.

 The mobile website whatarewedoingwrong.com will give New Yorkers a forum to talk about their issues with the NYPD. 

The mobile website whatarewedoingwrong.com will give New Yorkers a forum to talk about their issues with the NYPD. 

 Digital signage in the subway will allow New Yorkers to write about their encounters with the NYPD while waiting for the train.  A map will populate with the posts from each subway location.  Posts about what the NYPD is doing right will have white location markers, while posts about what the NYPD is doing wrong will have blue location markers.  Users can click on a location marker to see the post.  If there is an area with a significant amount of what are we doing wrong posts, the NYPD will go to that area and work with the community.  The goal is to have more white location markers (because the NYPD will be doing more things right) as the campaign progresses and the NYPD takes action.

Digital signage in the subway will allow New Yorkers to write about their encounters with the NYPD while waiting for the train.  A map will populate with the posts from each subway location.  Posts about what the NYPD is doing right will have white location markers, while posts about what the NYPD is doing wrong will have blue location markers.  Users can click on a location marker to see the post.  If there is an area with a significant amount of what are we doing wrong posts, the NYPD will go to that area and work with the community.  The goal is to have more white location markers (because the NYPD will be doing more things right) as the campaign progresses and the NYPD takes action.

 What the digital signage might look like on location.

What the digital signage might look like on location.