taste worth crying over

People know a2 Milk as a milk that’s good for digestion, and that is true. But a2 is so much more than that — it’s a silky smooth milk that tastes delicious. So we moved away from digestion messaging, instead focusing on the rich velvety taste.

We reinvented the pour shot and turned it into a spill shot, showing our beautiful milk in a creative new way. When the milk spilled, tears were shed. The taste was, in fact, worth crying over.