Rewards That Rock
Cracker Barrel wanted to launch rockin' new rewards program. And they wanted a lot of sign ups fast. So we enlisted the biggest new rockstar out there as our spokeswoman — Dolly Parton, who just so happened to be releasing her new Rockstar album around the same time. With the help of Dolly, we made Cracker Barrel's guests feel like rockstars every time they used their rewards. Because at Cracker Barrel, everyone gets the rockstar treatment — just like Dolly.
Agency: Dentsu Creative
Copywriter: Lauren Sitterly (me) Art Director: Krista Stanley ECD: Dave Reger CDs: Nako Okubo, Brianna Delphey
