A Reese’s Holiday
Reese's are the most popular candy in the U.S. for Halloween, but when Christmas rolled around, they fell in the rankings. So, to show that Reese's are the ultimate candy -- and gift for the holidays, we turned holiday traditions into Reese's traditions. We chopped down a Reese's tree, sang a carol about Reese's, added Reese's to our wish list, and a whole lot more. Turning the holiday season into Reese's season.
Agency: Dentsu Creative
Copywriter: Lauren Sitterly (me) Art Director: Krista Stanley ECDs: Dave Reger, Michael Straznickas CDs: Nako Okubo, Quentin Hirsley, Mark Wetzel Directors: The Voorhes