Perfect for summer grilling anywhere

When people pack sandwiches for summer activities, they're missing out on the delicious taste of freshly grilled Smithfield meats. So we invited people to take the grills with them, because at Smithfield, we believe summer grilling can happen anywhere. From intense backpacking trips to chill tubing excursions, summer adventures are better with a rack of ribs and a pork tenderloin.

Agency: The Escape Pod
Copywriter: Lauren Sitterly (me) Art Director: Krista Stanley ACD: Austin Arnold CD: Ryan Dickey ECD: Derek Sherman

TV Spot :30

Backpacking

Activation :15

Tubing